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Competitor research

Competitor research

Backlink exclusion rules that preserve evidence

Create backlink exclusion rules that preserve original evidence. Preview whole-group effects and record reasons before filtering a competitor gap comparison.

· 4 min read

Competitor research

Backlink gap analysis with evidence

Run backlink gap analysis with comparable inventories, clear grouping, and dated evidence. Learn which missing rows deserve inspection before calling them gaps.

· 4 min read

Competitor research

How to compare backlink exports fairly

Compare backlink exports fairly by matching target scope, dates, row units, and filters. Preserve original files while building a repeatable comparison table.

· 4 min read

Competitor research

What to track in competitor backlink monitoring

Track competitor backlink inventories without confusing dataset changes with live page changes. Use dated snapshots, review queues, and focused source checks.

· 4 min read

Competitor research

How to use competitor link intersect

Use competitor link intersect to find shared source groups worth reviewing. Follow a reproducible example with clear counts, unknowns, and page-level checks.

· 4 min read

Competitor research

Referring domains vs. backlinks

Compare referring domains vs backlinks with a worked counting example. Keep source links, pages, hosts, and domain groups distinct when reviewing competitors.

· 4 min read